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Gianni Versace First clothing collection
In 1972 Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name "Gianni Versace Donna."The first Versace boutique was opened in Milan's Via della Spiga in 1978.In 1982, the company expanded into the accessory, jewelry home furnishing, and china industries.In 1993, Donatella Versace created the "Young Versace" line,In 1994, the brand gained widespread international coverage due to the black Versace dress of Elizabeth Hurley. -
The start of Gianni Versace-Clothing Brand
Backed by the Girombellis, an Italian fashion family, Versace established his own company, Gianni Versace SpA, in 1978 and staged his first ready-to-wear show under his own name that same year. His brother, Santo, served as CEO, and his sister, Donatella, was a designer and vice president. Versace designed throughout the 1980s and ’90s and built a fashion empire.Versace staged his seasonal fashion shows like rock concerts at his lavish design headquarters in Milan. -
Gianni Versace- Expansion
Versace was one of the few independent designers who was in control of everything about the brand, from designing to retailing. In 1982, the company expanded into the accessory, jewelry, home furnishing and china industries.In 1994, the brand gained widespread international coverage due to the black Versace dress of Elizabeth Hurley, referred to at the time as "that dress".Among Versace's most famous innovations was his 1982 invention of a type of super-light chainmail called 'Oroton'. -
Death of Gianni Versace
On 15 July 1997, Versace was shot and killed outside his Miami Beach mansion, Casa Casuarina by spree killer Andrew Cunanan. After the murder of Gianni Versace in 1997, his sister Donatella Versace, formerly vice-president, took over as creative director, and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday. -
Gianni Versace-Decline in profits since 2000's
Versace's profits and loss in millions of dollars.The company's profits were in decline in the early 2000s Fabio Massimo Cacciatori was hired as interim CEO to reorganise and restructure the Versace Group in 2003. Cacciatori resigned in December 2003 due to "disputes with the Versace family". From 2004 Giancarlo Di Risio, from IT Holding, was CEO of the group until his resignation in 2009 due to disagreements with Donatella. -
Versace Brand collaboration's with H&M
In 2009, Versace and H&M released a new line of clothing that would be sold in H&M stores. The store sold both men's and women's clothing .H&M announced a collaboration with Versace in June 2011 that was later released on November 19. Versace also planned a Spring collaboration with the company that would only be available in countries with online sales. Similar to past collaborations, Versace agreed to let H&M use its name for a previously agreed-upon sum. -
Gianni Versace-Present Day
On 24 September 2018 Michael Kors announced that it offered a deal to buy Versace for 2 billion euros. In September 2018 Versace announced that one hundred percent of all Blackstone and Versace family shares had been sold to the Group Michael Kors Limited.
Michael Kors owns Versace. The Versace store in Beverly Hills. With its acquisition of Versace, the company now named Capri is getting a 40-year-old Italian house with an international presence and pop-culture relevance.