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688 BCE
Boxing became an Olympic game
The ancient Greeks believed fist fighting was one of the games played by the gods on Olympus, so it became part of the Olympic Games. Its one of the origins of boxing. -
The First Ever Documented Boxing Match (P)
The 1st recorded boxing match took place in Britain when Christopher Monck. the 2nd Duke of Albemarle engineered a bout between his butler and his butcher a winning prize. Early fighting had no written rules. -
The first recorded Prize Fighter (P)
The first prize-fighter of whom there is any record was James Figg, who is still regarded as the first champion. He reigned from 1719 to 1730. This had an impact since people started considering money for boxers as prizes, and whoever wins a fight wins the money. -
Jack Brownton wrote the first Code of Rules (P)
In 1743, the first Code of Rules were made. It impacted the industry because it changed how boxers could fight. Before, there were little to no restrictions on where you can hit, but now there some minor restrictions. Impacted the industry because it set the stone for regulated boxing with rules -
Last of the bare-knuckle fighters (P)
Jem Mace, who was born in 1834 and died in 1910, was considered the last British “Champion of the World” under London Prize Ring Rules and also the last of the bare-knuckle fighters. This had an impact because the sport started transitioning from minimal rules, no gloves or safety to more modern with gloves -
The Gloved Era Begins: James Corbett vs John L. Sullivan
Sullivan always was promoting the use of gloves in his tours. Against Corbett, he agreed to face off with gloves, under the Marquess of Queensberry rules. But in previous heavyweight title games, fights would be bare knuckled.
Impacted the industry since it was the beginning of a new era. Never again would the Heavyweight Boxing Championship be contested for under the old bare-knuckle rules. -
Joe Gans vs Battling Nelson - Last Fight to Finish Fight
The last of the “fight to the finish” contests and the longest gloved title match under Marquis of Queensbury rules.Also, the first black American to hold a world title.
Impacted the business part of boxing because consumers were excited to watch people fight to the finish. Changing from that type of fighting to something less dangerous/deadly, it might've turned off some consumers. -
Jack Johnson vs James J. Jeffries
This contest was, about the supposed superiority of the white race. The fight took place in a specially built stadium where Jeffries, the expected victor, was completely dominated. The result led to race riots in virtually every major American city and the social repercussions were felt for decades. Impacted the business because it wasn't just a fight to see whos a better boxer, it was for racial reasons. -
The First Million-Dollar Gate - Dempsey vs Carpentier
A special 90,000-seat stadium was built for the fight. For the first time in history, a fight drew a million dollars in revenue.A new standard for fight promotion had been established that continues to influence the sport up to this present day. Impacted boxing since its the 1st time a fight earned 1 million dollars, and the way it was promoted still influences today. -
World Boxing Association Founded
The World Boxing Association was founded. The World Boxing Association is the oldest and one of four major organizations which host world championship boxing bouts, along with the IBF, WBC, and WBO. The WBA awards the WBA world championship title at the professional level
Impacted the industry because it hosted professional boxer events like Muhammad Ali and other pro boxers. -
Period: to
Other Boxing Organizations
International Boxing Federation- 1983
World Boxing Organization- 1988
World Boxing Council- 1963
These other organizations sanction pro-level boxing championships and impact the industry because they host widely watched boxing matches. -
Joe Frazier vs Muhammad Ali (P)
Never before had two undefeated champions clashed for the undisputed world heavyweight title. Both boxers were in their primes and thus, strictly from a competitive standpoint, it was a dream fight and a huge attraction. It impacted the industry because it was 2 prime undefeated boxers going for the championship. -
Amateur International Boxing Association Founded
The AIBA is an organization that holds amateur boxing matches and awards world and subordinate championships. Its the sole worldwide governing body for the sport of boxing in all its forms, with 201 Member Federations. Impacted the industry because it allows amateurs to be in championships and work their way up. Theres a 1 week world championship every year. -
George Foreman endorsement deal with Salton Grill company
George Foremanr, signed a endorsement deal with Salton Grill company in late 90s (45% of the profit),
-In 1998 he received his first check from Salton Grill worth $1 million.
-Earned $137.5 million for use of his name in perpetuity.
-Salton paid him $11 million more to make TV appearances, and Foreman earned $200 million from that deal.
-Impacted the industry because its one of the best sports marketing deals in history -
Hublot and Fanduel Sponsoring Mayweather
Mayweather got $1 million from Hublot and FanDuel to be featured on his shorts. Just like in NASCAR, companies pay teams to have their logos on the racecar, which can cost them from $200,000-$500,000 just for that little sticker placement. Hublot and Fanduel did the same, which impacted the industry because not many companies were taking advantage of placing their brand on boxers. And these recent brand placements have shown the business world just how valuable they are. -
Burger King Pays Mayweather $1 million for entourage
Impacted the industry because it shows just how valuable having your brand on a widely watched event like a Mayweather fight is. If companies are willing to pay $1 million for their mascot just to walk with Mayweather, it shows just how valuable he is.
https://drive.google.com/file/d/1zwTDBZouMQLMbDX4RGIOYjlm1UYXYaZU/view?usp=sharing https://www.youtube.com/watch?v=_Q_S_w41qDo -
Under Armour extends relationship with boxing superstar Anthony Joshua
Joshua has tons of sponsors like Jaguar. StubHub, Beats By Dre, and many other companies. But on his social media and in the ring, you can see him rocking Under Armour. This impacted the industry because it shows how different boxers have many sponsors. -
Floyd Mayweather vs Conor Mcgregor
A non-boxing MMA fighter, Conor Mcgregor, fought against lightweight champion Floyd Mayweather, who was 49-0. This was a major event because it was one of the more unique fights since it was an MMA Star vs a Boxing star. It was also highly anticipated which ended up with 4.3 million pay-per-view buys ($700 million) and Mayweather getting over $300 million for the fight. Made a big impact since it was the most watched fight ever in history, and the most grossing. -
Consumer Target Market
Demographics: Mostly men aged 18-39
Geographics: United States, The UK, The Philippines, Japan, Thailand, Russia and Germany.
Psychographics: Interested in and watch other sports
Behavioral- Workout at a gym, do boxing themselves -
3 Statistics About Boxing
1) Nearly 90-percent of boxers suffer a brain injury of some extent during their career
2) The overall incidence rate of injury was 17.1 per 100 boxer-matches
3) a Mayweather fight provides Las Vegas with an economic boost of more than $100 million
https://drive.google.com/file/d/1sFxmDGnRfhBc7k_txo_4q5phJDvmvZ5v/view?usp=sharing https://www.youtube.com/watch?v=PfF83uST49A
