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Overview
Throughout the 1900's fashion was ever changing, just as it is today. As time progressed over these decades, so did the trends. Although trends are continuously changing, they are also relapsing to what they were 50, 70, and 90 years ago. The following pages from Vogue Issues over the years show an overview of what was in style in that specific decade. Every other decade is shown on the timeline, beginning in the year of 1913 and ending with 2013. -
Continuation of Overview
While going through these historic Vogue issues, advertisements, and magazine covers, be sure to note each year presented gives only a small synopsis and glimpse into what the fashion was like every two decades. With this being said, the style did not necessarily change every 20 years, new trends slowly come in and fade out. Almost every year's fashion on this timeline has eventually come back into style; sometimes taking more years than others to return. -
Blouse Shop
A long silk skirt along with a gold, dark red, or green blouse was all one needed everyday in this time period. It was imporant to dress conservative and have as much skin covered as possible. They wanted to look as natural as possible and have no attention drawn to themselves. It is interesting to note the prices in the advertisement and see how they have slowly increased since then. Also Vogue presents prices and ways to buy their items, like a catalog which nowadays they refrain from. -
Model Brassiére Co
Elastic Brassiéres had just came out and been patented by Mary Jacob. This let women feel more comfortable in thei clothes as they now had support for their chest. Since tight dresses, corsets, and blouses were in trend, a brassiére, now called a "bra," was much needed. This advertisement states, "creating a firm symmetry of curves." Not only does this make women feel confident, but also attractive. As this was in style in 1933, we still hvae bras, as well as the invention of "Spanx." -
Shade of Colors and Heels
Although the "deep honey shade" cannot be seen on this advertisement, one can imagine the elegance of the neutral color heel. Not only is it a beautiful color, yet it goes with anything and everything. Heels are the perfect way to show femininity and this color shade tops it off. A neutral shade can go with any pattern, for example, floral. Coming up in the 1970s, floral clothing items become a staple for many women and these shoes would go perfectly with this pattern. -
Floral and Flare
Flare jeans became mainstream fashion in the 70s because of anti-war hippies thrift shopping. Interestingly enough, these came about originally because it was easy for sailors to take their pants off with leaving their boots on. They are now back in style in more southern states. As mentioned in the 1950s, patterns were beginning to enter into people's closets, replacing solid colors. Clothing with a floral design made women stand out in a crowd and increased their attention they were receiving. -
The Sporty Backpack
Along with being useful and comfortable, a purse turned to a sporty backpack makes a statement. This piece can hold a cumbersome phone (for the time being), diapers if one had kids, and many accessories. This bag style gives off to others a sense of confidence and has returned back into style since the 1990's. -
Blazer Girl
This cover of a woman dressed in Yves Saint Laurent and a blazer shows that women working is a good thing. There are more women needed as CEO's, lawyers, and doctors. A cover photo like this can inspire younger women to want to earn a living for themselves and not be dependable on someone else. Fashion as such does not mean you are necessarily a working woman, it could also be just because one likes the look. -
Bibliography
Vogue. “Advertisement: Bergdorf Goodman Co. (Bergdorf Goodman & Co.).” Bergdorf Goodman Co. 82, no. 11, December 1, 1933. Vogue. “Advertisement: Bergdorf Goodman Co. (Bergdorf Goodman & Co.).” Bergdorf Goodman Co. 161, no. 4, April 1, 1973. Vogue. “Advertisement: Bergdorf Goodman Co.” Bergdorf Goodman Co. 183, no. 12, December 1, 1993. -
Bibliography
Vogue. “Advertisement: John Wanamaker (John Wanamaker).” John Wanamaker 41, no. 6, March 15, 1913. Vogue. “Advertisement: Saint Laurent.” Saint Laurent 203, no. 7, July 1, 2013. Vogue. “Advertisement: Saks Fifth Avenue.” Saks Fifth Avenue 122, no. 10, December 1, 1953.