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Top of the Pops
Top Of The Pops was the only way to publicise music, however this was a life performance.
The Beetles harnessed the power of film to market their records and express themselves as artists, by making music videos and broadcasting them on television programmes like Top of the Pops during the 1960s and 1970s -
MTV
MTV was the first television program dedicated to music videos, allowing artists to easily televise their music, and for the audience to easily consume. -
VH1
4 years later marks the release of VH1, another channel dedicated to music videos. -
Youtube
Youtube is one of the most iconic things to come out of the internet: a place were ANYONE can upload and watch videos, the perfect place for artists to publicise their music videos.
This was accessed on a computer -
Youtube app
Until 2007, when Apple created a Youtube type of app for the iPhones with limited videos, allowing users to access music videos from their phones, quickly and at ease. -
Vevo
Vevo: Owned by Universal music group, Warner music group and Sony music entertainment, Vevo is the biggest multinational video hosting service. Artists on Youtube are even named including Vevo; i.e. Justinbiebervevo. -
Updated Youtube app
2012 marked the year of the updated Youtube app, scrapping the old app, made by Youtube with larger selection of videos, easier layout and more recognisable icon. -
Vevo TV.
Vevo released Vevo Tv! This is MTVs new competition, with others to follow like 4Music, Kerrang, VIVA etc. Allowing a wide range of platforms to watch music videos of different genres. Music videos are now available across a range of platforms: TV in adverts or the music channels, Youtube, again, in adverts or actively watching the videos. This makes it hard for an audience to not consume music videos as they are shown, pretty much everywhere. -
Art of the mobile phone..
Even-though music videos are broadcasted on the Tv on music channels, these same channels can still be accessed on a mobile phone, the same with Youtube. Therefore, the main consumption of music videos is all on our phone, due to this convergence in todays digital world.
