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Intro
[Intro]https://docs.google.com/document/d/1eIi3h9z76_0oxqVY5fCDnX0NMuBocnANRoA8nF14jLM/edit?usp=sharing
How has advertising towards women changed before the feminist movement and today? Advertising has been a powerful tool throughout history that has often been used to shape the cultural and societal norms and perceptions, often reflecting societal attitudes towards gender roles. -
"Successful Marriages start in the kitchen!"
[Pyrex 1947]https://docs.google.com/document/d/1xmk1yQX5CcufjqydXSGinn71INMUMRjDuXy6-3LfTM0/edit?usp=sharing
This advertisement released by Pyrex in 1947 depicts a bride and a groom in the kitchen, where the bride is still in her wedding dress but wearing an apron and cooking. The caption depicts the sexism so often accepted in the time period, and so carelessly distributed to women and men, shaping the culture of sexist attitudes that can still be seen today. -
"You mean a woman can open it?"
[Alcoa 1953]https://docs.google.com/document/d/1xmk1yQX5CcufjqydXSGinn71INMUMRjDuXy6-3LfTM0/edit?usp=sharing
This advertisement released by Alcoa Aluminum in 1953 showcasing their twist off top ketchup bottle depicts a woman holding a ketchup bottle and a shocked expression, alongside the caption “You mean a woman can open it?”. This advertisement is often used to depict sexism in advertising, especially as it relates to women in the 1900s. -
"The chef does everything but cook-that's what wives are for!"
[Kenwood 1961]https://docs.google.com/document/d/1xmk1yQX5CcufjqydXSGinn71INMUMRjDuXy6-3LfTM0/edit?usp=sharing
This advertisement released by Kenwood in 1961 as an ad for their mixers displays a woman and a man standing behind a white mixer where the man is in a suit and the woman is wearing a chef's hat. The caption reads “The Chef does everything but cook, That’s what wives are for!”. -
"The only thing that cooks better is a woman."
[Madison Avenue 2009]https://docs.google.com/document/d/1xmk1yQX5CcufjqydXSGinn71INMUMRjDuXy6-3LfTM0/edit?usp=sharing
This advertisement released by Madison Avenue Cookware in 2009 does not depict any people within it, as it is simply of a pot on top of a stove. However, its caption reads “The only thing that cooks better is a woman”. -
"Like whiskey and a beautiful woman, timepieces demand appreciation, you gaze first and then indulge!!"
[Mariners Watches 2019]https://docs.google.com/document/d/1xmk1yQX5CcufjqydXSGinn71INMUMRjDuXy6-3LfTM0/edit?usp=sharing
This tweet posted by Mariners Watches in 2019 shows a man with his hand wrapped around a woman’s throat, a watch on his wrist, and him pouring whiskey in her open mouth. The caption of the tweet reads “Like whiskey and a beautiful woman, timepieces demand appreciation, you gaze first and then indulge!!”. -
"Women belong in the kitchen"
[Burger King 2021]https://docs.google.com/document/d/1xmk1yQX5CcufjqydXSGinn71INMUMRjDuXy6-3LfTM0/edit?usp=sharing
This tweet released by Burger King in 2021 on International Women's Day reads “ Women belong in the kitchen”. Although the intention behind the tweet could not have been to be sexist, as it was literally International Women's Day, the execution was poorly thought out and reflected negatively on the brand as a whole. -
Bibliography