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Apple Computer Inc. Is Founded
Aimed to democratize technology by making personal computers accessible to individuals, fostering creativity and innovation. Apple's founding represents a pivotal moment in making computing technology available to the general public, not just corporations or academia. -
Release of the Apple II
With expansion slots, users can add peripherals and upgrades, fostering a culture of customization and personalization. The open design encourages a community of developers and hobbyists, leading to a diverse software ecosystem and spurring technological advancements. The Apple II becomes one of the first successful mass-produced microcomputers, -
Introduction of the Macintosh
The Macintosh redefined computing as it was designed for everyone. The Mac achieved this by adding a GUI, the mouse, Menus, copy-and-paste, and many other features that we take for granted today but were revolutionary at the time. Back then, hardware, software, and the user experience were the priorities. Apple fosters creativity and self-expression among users by providing powerful yet approachable tools. They did a great job advertising this paradigm shift with the 1984 Super Bowl ad. -
Launch of the iPod
Seeing the rise of mp3 players, Jobs viewed this as an unmissable opportunity, damning the Rio and its competitors as “brain-dead” due to clunky software and design. He was convinced only Apple could successfully streamline digital music. Jobs wanted it as small as possible. Once he tossed one prototype in a fish tank, he pointed at the bubbles coming out and said they indicated dead space that should be removed. This highlights Apple's commitment to a seamless hardware and software experience. -
Launch of iTunes
Announced at Macworld Expo in January 2001, iTunes was part of Steve Jobs's vision to make the Mac the center of users' digital lives. iTunes allowed users to import songs from CDs, organize music libraries, and create playlists. iTunes set the stage for Apple's entry into digital music distribution and later expanded to include podcasts, movies, TV shows, and books. It changed how people purchase and consume music forever. -
Release of the iPhone
The iPhone revolutionized the mobile phone industry and profoundly impacted technology and society. Combining a phone, an iPod, and an internet communicator into one device with a touchscreen set new standards for smartphones. The iPhone emphasized simplicity, elegance, and a focus on the user experience, aligning with Apple's core values. -
Introduction of the App Store
Apple launched the App Store alongside iOS 2.0. For the first time, third-party developers can create native applications for the iPhone and iPod Touch. The store launched with 500 apps and experienced over 10 million downloads in its first weekend, showcasing immense demand. It offers opportunities for developers to reach a global audience, leading to innovative apps and services. -
Restrictions on Third-Party Development Tools
Apple has revised its developer agreement to limit the use of third-party development tools, which has notably affected Adobe Flash. Apple cites performance, security, and stability concerns for the restrictions. Forces developers to use Apple's proprietary tools and languages (Objective-C, later Swift) for app development. This reduced the ability to develop apps that were easily ported to other operating systems, increasing developer dependence on Apple. -
Enforcement of In-App Purchase (IAP) Policies
Apps that offer subscriptions or digital content are required to process transactions through Apple's system, which means they cannot use external payment links. This poses challenges for companies like Amazon (Kindle), Netflix, and Spotify, as they need to adjust their business models to comply. As a result, Apple's services revenue significantly increases. This raised concerns about fair competition and whether Apple's policies create barriers for smaller developers trying to enter the market. -
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Apple shifts focus to subscriptions and emerging markets
Apple shifted from focusing on hardware to services and digital content. In-app purchases significantly contribute to revenue. Apple has experienced growth in services with the launch of iCloud, Apple Music, and a strengthened App Store. Services provide a steady income stream with high margins and are less susceptible to fluctuations in hardware sales. Additionally, international sales now represent about two-thirds of Apple's revenue, indicating a significant global revenue increase. -
Removal of Competing Apps
Apple has started to remove or restrict apps that directly compete with its own services, particularly in the areas of screen time management and parental controls. Reports suggest that Apple's actions may be influenced by a conflict of interest, as it appears to be eliminating competition to favor its own solutions. These actions have led to accusations that Apple is using its platform dominance to stifle competitors. -
Apple Reaches $1 Trillion Market Capitalization
Apple has become the first U.S. company to reach a $1 trillion market value. The continuous success of the iPhone and the expansion of services have contributed to rising stock prices. This marks a significant achievement in corporate history, reflecting Apple's influence on the global economy. -
Apple doubles its market value in two years, hitting $2 trillion.
Despite global economic challenges, Apple has experienced strong online sales and increased demand for devices that support remote work and learning. The increased reliance on digital services during lockdowns has also boosted revenue from the App Store, Apple Music, and other services. This demonstrates Apple's ability to innovate and grow even in adverse conditions. As a result, Apple continues to attract investment due to its consistent performance, innovation, and robust ecosystem. -
Justice Department sues Apple, alleging it illegally monopolized the smartphone market
The Justice Department filed an antitrust lawsuit against Apple, accusing the company of creating an illegal monopoly in the smartphone industry. The DOJ says that Apple 1.) blocks super apps. 2.) Suppresses cloud streaming services 3.) Excludes cross-platform messaging apps 4.) Diminishes the functionality of non-apple smartwatches and 5.) limits 3rd party digital wallers