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Macintosh
Apple introduce their first personal computer, the Macintosh through an ad at the Superbowl. Sold 72,000 in less than 100 days. -
The Power To Be Your Best
Apple used their products success to appeal to people by encouraging people to make their own success. They saw the opportunity success presented them. -
Color
Apple released the Macintosh LC. It was one of the first personal computers that had a color display. It was also marketed at a cheaper price, seizing opportunity over other competitors. -
Macintosh Classic II
The Macintosh Classic II was released. It attracted busy and hardworking people by meeting the needs for a really fast business computer. -
QuickTake
Kodak was developing digital cameras, but was worried the product might affect their film making business. So, using the strength of Apple's branding, the QuickTake 100 was released and was met with great success. -
Think Different
When Steve Jobs returned as CEO, Apple launched the "Think Different" campaign. It would rebrand Apple to be pictured as products for independent thinkers, which would open opportunities and increase brand strength. -
iPod
The iPod launched in 2001. Its software and ease of use changed the way that people could listen to music. Apple adapted to the change of the century to help introduce new tech and meet advancing needs. -
iPod Nano
There was a growing trend for tech to get smaller. In order to meet the trends of the people, the iPod Nano was introduced. -
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iPhone
The iPhone was introduced by Apple in 2007, and was met by huge success. It wasn't until 2009, with a new ad campaign, where Apple truly emphasized the capabilities and opportunities the newest piece of tech offered. -
App Store
Apple had felt the threat of growing popularity among other smartphones that had similar capabilities of the iPhone. So, they announced that 10 billion apps had been downloaded and offered a $10,000 iTunes gift card to the ten billionth app downloaded to challenge the threat. -
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Meeting Needs and Trends
From 2015 to now, Apple has been developing and releasing new products like the Apple Watch, as well as continuing to update and reinvent their products to meet the opportunities of the changing needs and trends of consumers
