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An Era of Activism
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UFW’s Nationwide Boycott of grapes picked on nonunion farms
The UFW's first target was the grape growers of California. Chávez, like Martin Luther King, Jr., believed in nonviolent action. In 1967, when growers refused to grant more pay, better working conditions, and union recognition, Chávez organized a successful nationwide consumer boycott of grapes picked on nonunion farms. Later boycotts of lettuce and other crops also won consumer support across the country. -
Publication of Silent Spring
The book is widely credited with helping launch the environmental movement. The New Yorker started serializing Silent Spring in June 1962, and it was published in book form by Houghton Mifflin later that year. When the book Silent Spring was published, Rachel Carson was already a well-known writer on natural history, but had not previously been a social critic.. Silent Spring facilitated the ban of the pesticide DDT in 1972 in the United States. -
Publication of Betty Friedan’s "Feminine Mystique"
It is often cited as the founding moment of second-wave feminism. The book highlighted Friedan's view of a coercive and pervasive post-World War II ideology of female domesticity that stifled middle-class women's opportunities to be anything but homemakers. A survey she conducted of her classmates indicated that many felt depressed even though they supposedly enjoyed ideal lives with husbands, homes, and and children. She wrote this to tell people about how magazines, ect. make women fell worse. -
Publication of Ralph Nader’s Unsafe at Any Speed
Unsafe at Any Speed: The Designed-In Dangers of the American Automobile by Ralph Nader, published in 1965, is a book detailing resistance by car manufacturers to the introduction of safety features, like seat belts, and their general reluctance to spend money on improving safety. It was a pioneering work, openly polemical but containing substantial references and material from industry insiders. It made Nader a household name. -
NOW is Founded
The Equal Employment Opportunity Commission (EEOC) was formed in 1965 to enforce the Civil Rights Act. Though future NOW founders Aileen Hernandez and Richard Graham fought hard as EEO commissioners to enforce Title VII's prohibition on sex discrimination, they were ultimately outnumbered 3-2 , and the EEOC decided in September of 1965 that sex segregation in job advertising was permissible. -
Woodstock
Woodstock was the pop culture music event of the decade and arguably to this day the single most profound event in the history of music. Acts from all around the world met at Max Yasgur's Farm in Bethel, NY on August 15-18, 1969 for a celebration of peace and music. What began as a paid event drew so many viewers from across the world that the fences were torn down It became a free concert open to the public. 500,000 youthful people gathered peacefully creating the largest gathering in history. -
First Earth Day
Earth Day is a day that is intended to inspire awareness and appreciation for the Earth's natural environment. Earth Day was founded by United States Senator Gaylord Nelson. The first Earth Day was focused on the United States, an organization launched by Denis Hayes, who was the original national coordinator in 1970, took it international in 1990 and organized events in 141 nations.Earth Day is now coordinated on April 22 -
The EPA is established
Born in the wake of elevated concern about environmental pollution, the U.S. Environmental Protection Agency opened its doors in downtown Washington, D.C., on December 2, 1970. EPA was established to consolidate in one agency a variety of federal research, monitoring, standard-setting and enforcement activities to ensure environmental protection. EPA's mission is to protect human health and to safeguard the natural environment—air, water, and land—upon which life depends. -
Congress passes the Clean Air Act
Passed by Congress in 1970 in response to public concerns about air pollution, the Clean Air Act was designed to control the pollution caused by industries and car emissions. The EPA forged an agreement with car manufacturers to install catalytic converters (devices that convert tailpipe pollutants into less dangerous substances) in cars to reduce harmful emissions. -
Supreme Court rules to legalize abortion in the Roe v. Wade case
Roe v. Wade, was a landmark, controversial decision by the United States Supreme Court on the issue of abortion. The Court decided that a right to privacy under the due process clause in the Fourteenth Amendment to the United States Constitution extends to a woman's decision to have an abortion, but that right must be balanced against the state's two legitimate interests for regulating abortions: protecting prenatal life and protecting the mother's health. -
Protesters From the AIM Take Over the Reservation at Wounded Knee
On Feb. 27, 1973, traditional members of the Oglala Lakota (Sioux) tribe and activists from the AIM occupied the town of Wounded Knee, South Dakota. A protest designed to draw attention to the deplorable living conditions on the Pine Ridge Indian Reservation and the corrupt rule of Richard Wilson, head of the tribal council. The site of a terrible massacre of Lakota Indians in 1890, Wounded Knee was chosen for its symbolic importance and because they hoped the government would not repeat it.