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Period: to
Milestones
Amazon officially launches on July 16, 1995. Amazon.com sells first book: Fluid Concepts and
Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas
Hofstadter -
Launch
Amazon officially launches on July 16, 1995. Amazon.com sells first book: Fluid Concepts and
Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas
Hofstadter -
Associate program
Amazon.com launches Associate Program, which allows users to link to the Amazon site and
earn a commission on the sales generated. -
IPO
Amazon announces IPO. Amazon starts trading on the NASDAQ stock exchange under the
symbol AMZN at a price of $18 per share. -
One click
Amazon introduces 1-Click Shopping -
Distribution Facility
- Opens second distribution facility in New Castle, Delaware.
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Advantage program
- Amazon launches Advantage Program, focusing on sales of independent authors and publishers.
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Amazon UK
First international sites are launched: Amazon.co.uk (UK) and Amazon.de (Germany). -
International sites
- First international sites are launched: Amazon.co.uk (UK) and Amazon.de (Germany).
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DVD store
Opens DVD/Video Store. -
Amazon Auctions
Amazon.com Auctions is launched. -
Amazon Electronics
Amazon begins offering toys and electronics -
zShops
Amazon.com launches zShops. -
Camera and Photo
- Launches Camera & Photo Store
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Amazon home
Expands into home improvement category. -
Furniture & Person of the year
- Expands into patio furniture and kitchenware categories. Jeff Bezos is named Time Magazine "Person of the Year."
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Amazon Japan
- Enters Japan. Introduces Super Saver Shipping offer (orders >$100).
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Kitchen
Opens Kitchen Store. -
Toys R us
Amazon announces Toys "R" Us Alliance -
Amazon France
Amazon Enters France -
Marketplace
Amazon Marketplace is launched. Introduces first Super Saver Shipping offer (orders over $100) -
Borders group
Announces Borders Group Alliance, fulfilling orders placed at Borders.com -
In Store pick up
Introduces In-Store Pick Up (for Toys "R" Us, Borders, and other alliance members) -
Travel Store
Travel Store is opened. Announces Target Stores Alliance. -
Amazon Canada
- Amazon.ca (Canada) is launched. Free shipping threshold lowered to $49.
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Third party data
- Amazon begins releasing product data to third-party affiliates.
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Super saving shipping
Super Saver Shipping offer threshold lowered to $25. -
Apparel & Accessories Store.
Opens Apparel & Accessories Store. -
Sports
Opens Sports & Outdoor Store. -
Health
Opens Health & Personal Care Store -
Amazon Jewelry
Opens Jewelry Store. -
Amazon to China
Acquires Joyo.com Limited as first entry into China. -
Amazon Prime
- Introduces Amazon Prime (unlimited express shipping for $79/year).
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Amazon weddings
Introduces Amazon Wedding. -
Amazon Grocery
Opens Grocery Store online, offering dry goods from over 1,200 brands. -
Amazon SMEs
- Launches Fulfillment by Amazon for SMEs.
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Endless.com
Launches Endless.com, a shoe and handbag website that offers over 15,000 styles and free overnight shipping on all products. -
Express delivery
Launches Local Express Delivery. -
AWS to Asia
- Expands Amazon Web Services into Asia.
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Amazon Italy
- Enters Italy
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Quidsi
Acquires Diapers.com (Quidsi) for $545 million -
Prime Instant
Announces Prime Instant Video -
Amazon Cloud
- Introduces Amazon Cloud Drive, Amazon Cloud Player for Web, and Amazon Cloud Player for Android.
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Amazon app store
Launches Amazon Appstore for Android. -
Amazon deals app
Announces Amazon Deals App. -
My Habit
Launches MyHabit, selling deeply discounted premium designer fashions. -
Amazon Spain
- Enters Spain
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Amazon Silk
Introduces Amazon Silk, a web browser developed for Kindle Fire. -
Amazon Lockers
- Amazon rolls out its first Amazon Lockers, pick-up and drop-off points initially located in convenience stores
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The Robot Amazon
Acquires warehouse robot specialist Kiva for $775 million. -
Amazon Brazil
Enters Brazil. -
Amazon India
- Launches Amazon.in (India).
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Amazon on Sundays
Begins delivering packages on Sundays. -
Fees raised
Prime membership fee raised from $79 to $99 per year -
Amazon Music
Launches Prime Music streaming service. -
Kindle
Launches Kindle Unlimited, an e-book subscription, for $9.99 per month. -
Twitch
Acquires Twitch, a video-game streaming service -
Transparent
Launches first television series, Transparent -
Fire TV
Releases Amazon Fire TV Stick, a streaming media stick -
In Mall pop up
- Amazon opens its first in-mall pop-up store in Westfield San Francisco Center, featuring upscale Amazon digital devices.
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Amazon Photos
- Introduces Prime Photos, offering unlimited in-app photo storage
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Alexa
- Unveils the Amazon Echo for Prime members, a voice-command device that answered questions, played music, and acted as a personal assistant named Alexa; costs $99. Releases Amazon Dash Button, a one-click ordering button that users could put around their home to order household staples.
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1 Hour delivery
Launches Prime Now: one-hour delivery of certain daily essentials -
Amazon Business
Launches Amazon Business, an online marketplace tailored for business customers -
Deals
First Amazon Prime Day for company's 20th anniversary, offering deals across many of the site's
categories -
Physical bookstore
Amazon opens its first physical bookstore in Seattle; called Amazon Books, the store would also sell Amazon digital devices like the Kindle, Echo, and Fire TV. -
Amazon in Theatre
Amazon Studios releases its first original move, Chi-Raq, in theaters. -
Prime Wardrope
Launches Prime Wardrobe. -
Prime Air
Unveils first Prime Air aircraft. -
Alexa UK
Alexa launches in the UK and Germany -
Prime to China
Prime launches in China. -
Amazon Drone
- Prime Air makes its first delivery to a customer by drone in Cambridgeshire, England.
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Amazon Rewards
- Introduces Amazon Prime Rewards Visa Signature Card.
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Manchester By the Sea
Amazon Studios film Manchester By the Sea becomes the first movie from a streaming
service to receive an Academy Award nomination for Best Picture. -
Air Hub
Announces the construction of an air cargo hub in Kentucky. -
Skillful Alexa
- Alexa has over 10,000 skills.
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Amazon Fresh
Launches AmazonFresh Pickup, a drive-in grocery store for Prime members -
Kindle oasis
Introduces Kindle Oasis 2, the first waterproof Kindle device. -
Lord of the rings
Acquires rights to a spinoff of Lord of the Rings for $250 million. -
Amazon for men
- Announces new private label - Buttoned Down - focusing on men's dress shirts starting at $39; available to Prime members only.
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Amazon go to public
Launches Amazon Go to the public in Seattle. -
2 hour deliver
- Introduces free two-hour delivery from Whole Foods though Prime Now. Launches Shipping with Amazon to compete directly with UPS and FedEx.
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Two hour delivery
- Introduces free two-hour delivery from Whole Foods Market through Prime Now
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Prime fees raise
Prime membership fee raised from $99 to $119 per year. Amazon announces that it has over 100
million Prime members. -
Amazon Turkey
Launches Amazon.com.tr (Turkey). -
Best Comedy
Amazon Studios show The Marvelous Mrs. Maisel wins 8 Emmy Awards, including Best Comedy -
Upgraded Alexa
Launches a suite of upgraded Alexa-enabled devices, including the first Echo Auto, which hooked up to a user's smartphone. -
Amazon pharma
Completes acquisition of online pharmacy PillPack for $753 million. -
EERO
Acquired eero, maker of home mesh WiFi systems. -
MLB.TV
Launched MLB.tv on Prime Video Channels for $25/mo. -
Pop ups shut down
Shuts down all 87 of its pop-up locations -
Amazon Skincare
Launched Belei, Amazon’s first dedicated skincare line. -
Amazon kiosks
Launches Presented by Amazon kiosks in four malls across the US; the kiosks offered "a themed selection of top brands, frequently updated and presented to you by Amazon." -
Prime free shipping
Begins to roll-out Prime Free One-Day Shipping. -
FedEx ends ground deliveries for Amazon
FedEx ends ground deliveries for Amazon -
Emmys
Amazon Studios show Fleabag wins Best Comedy at the Emmys. -
Amazon care
Tests Amazon Care, a healthcare app that promised easier access to health professionals, with its employees in Seattle. -
Centers in 20 countries
Operates 342 fulfillment centers in 20 countries. -
55 Million subscribers
Amazon Music reached 55 million subscribers, just 5 million behind Apple Music. -
SMEs INDIA
Bezos announced that Amazon would invest $1 billion to help digitize SMEs in India. -
Cashier less
Opened first cashier-less supermarker, called Amazon Go Grocery -
Amazon climate
Announced $2 billion Climate Pledge Fund to help companies meet The Climate Pledge
(80% of company infrastructure powered by renewables by 2024; 100% by 2030).Acquired driverless
car startup Zoox for $1.2 billion. -
Deliveroo
Amazon acquired a 16% stake in Deliveroo, a popular food delivery business. -
Luna
Launched Luna, a cloud gaming service -
ECHO
Overhauled design of the full family of Echo devices, featuring a new spherical design and improved audio quality. -
Amazon Luxury
– Launched Luxury Stores to beta testers to focus on established and new luxury brands -
Amazon pharmacy
Launched Amazon Pharmacy, offering Prime members discounted generic and name
brand prescriptions. -
Bezos steps down from CEO
