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Paranoia continued (2)
ADTR posted about the release and radio play of their new single on social media on March 11th. Using the radios hash tag '#Rockest record. Since release there have been multiple posts to get maximum coverage. Using social media is a great digital promotion device. Posts can be seen instantly by thousands of followers around the world on their own feed. Fans are also able to interact and comment on the post. The song readily available on Spotify & other platforms for instant listening. -
Paranoia realease (1)
Paranoia was released on march 11th. In an interview with Kerrang! (After the album came out) , the interviewer stated "Its like the album appeared out of nowhere somewhat" Jeremy responded "We just wanted the album to come out.. and hit the fans with a wave of AWESOME" This means there was no anticipation for the album at all, no one knew it was happening. Suddenly there was a massive rush promotion for it out of nowhere. -
Paranoia merchandise.
Here we see the first glimpse of associated merchandise with the new paranoia single. Merchandise is a great physical promotion device in itself. As fans wear their favorite new band top around town, it sparks interest among peers. They might ask you to play your favorite song as they've not heard of ADTR before.. Or peers could be already fans but haven't realized their's a new single available and your T-shirt has single handily prompted them to listen to the new release. -
Live stream of set at Self help festival.
ADTR set up a live stream of their set at self help festival. This is a great digital promotion device. It gives fans (or not) the experience of seeing ADTR live without having to pay. It also gives non fans the chance to get a feel and see if they like them or not. The full set is also available on youtube where I researched that they played their new single paranoia half way through the set. -
Interview at self-help
https://youtu.be/RXnnd2eEoDo ADTR and their promotion team have done here is very cleaver. They've not yet released anything about a new album...Yet.
As you can see in the interview (3:00mins) Kevin states "Yeah its a one of....For now" This is a great promotional tactic as this single track release created mass buzz among fans on social media. It got people talking about ADTR again. Creating buzz and anticipation for a album that hasn't even been confirmed yet. -
Paranoia smash or crash competition.
ADTR featured in Hard-drive radio's "smash or crash" competition.
This is a great digital promotion device. It keeps fans interacting and talking about the new single that's featured in the competition. They will also ask friends to vote for their favorite band. Sparking more interest among peers. -
Round 3 smash or crash
ADTR got to the 3rd round of cage matches before unfortunately being knocked out at this last round. However this competition went on for 3 weeks and exposed paranoia to a wide audience whilst keeping hardcore fans interacting by voting for the band. -
The rumors are true! Blink 182 & ADTR tour.
Being support to pop punk powerhouses blink 182 is huge promotion in wake of ADTR's latest single. This is a physical promotion device it benefits the band by -Massive lime light rubbing off from blink 182.People will buy tickets to see blink 182 possibly without knowing who ADTR are then really enjoy their music. Helps reach a wider audience. It gives ADTR a chance to test out their new material live and judge the reaction from the crowd. -
Send in your live videos of paranoia
ADTR ask fans to send in live videos of their paranoia performances. This is a digital promotion device. This is great as fans get to see different aspects of the performance. Right up front where you could touch Jeremy's face, to someone recording a mosh pit. This is good promotion because people will get to see how fun and off the walls an ADTR performance really is! -
Making of paranoia music video.
ADTR give the fans a glimpse into the life of making a music video, in this sneak peak behind the scenes of paranoia. -
ADTR Nomanatied and headlining AP awards
Headlining ALT press awards show is HUGE! To headline an awards show you really do have to be the best of the best. This is great promotion, as the event is plastered all over ALT press magazine & social media in previous months in anticipation to the event. This achieves maximum coverage to the public eye. They choose to perform paranoia as a teaser for promotion on the new album. ADTR Won their entry of Best Live Band
& Got nominated for Best Music Video for "End of Me" -
Paranoia 3 Mill veiws
ADTR thank the fans for their continued support of their new single "Paranoia" After it has racked up over 3 million views on you-tube since release on march 11th. Although this doesn't seem much this actually helps build a personal relationship between band to fans. It shows they care. Getting that personal connection with fans can take your band a lot further as they're more willing to back/support you in various ways. -
Bad vibrations announcement/ Pre order
Finally! An official announcement of the release of "Bad vibrations" due to be released on 2nd of September. This news was spread across multiple social media platforms to get maximum coverage to the public. This is where promotion starts to really set in motion... -
Title track "Bad vibrations" release
With the album release date announced & confirmed ADTR tease fans with album title track "Bad vibrations" plus accompanying video. This track is heavy, unrelenting with the classic ADTR sound. Leaving fans hyped & hungry for the full album. https://www.youtube.com/watch?v=ASMQxb87hdY -
Twitter Takeover
ADTR take over Kerrang!'s Twitter account for a Q&A. This is digital promotion device. It has the potential to reach (674k) (Kerrangs following on twitter) Plus linked ADTR's Twitter account potential (1 Mill) reach. Q&A is hugely interactive with the fan's, it's personal and fans really appreciate that bands take their time to interact with them. Giving them the incentive to support the band more. Fans also have the opportunity to ask any burning questions about the upcoming album during Q&A. -
Battle royal
ADTR feature in battle royals competition. ADTR get interactive with fans on Facebook and Twitter asking them to vote for them once per hour. Whilst this will keep hardcore fans interacting and giving them the feeling that they're helping support their most loved band. Another thought to conciser here with such relentless posting, that even if people are just scrolling through their feed and see this without taking notice, it can be subliminally planned in their mind to check out ADTR. -
Associated Bad vibrations Merchandise release
Here we see the first release of bad vibes merchandise. This is both a physical and digital promotion device. Physical because you can wear the merchandise in daily life and be promoting ADTR. Digital because ADTR have posted about the new merch on various social media platforms. -
BBC Radio 1 "Rockalldayer" Live performance
ADTR feature in BBC 1's "Rockalldayer" playlist and also come in for a studio live performance. Radio play is a huge promotion and radio 1 has a very big and varied audience enabling ADTR to reach an array of different people with different tastes. In further research, they play both their new singles Paranoia and Bad vibrations, as well as some old favorites. -
Can you see our billboards?
This is a HUGE physical promotion device. Massive billboards posted across america promoting ADTR's tour with Blink 182 and their new album. These billboards work will because YOU CANT MISS THEM. With big bold font, exciting bright colors they Immediately catch your eye. ADTR have also twisted this into a digital promotion device by asking fans to photo comment on the accosted fb post of their billboards across the states. -
London! Can you see our billboards?
The UK wasn't left out on the huge promotion campaign of "Bad vibrations". ADTR ask Londoner's to send in pictures of their banners around the city. Banners and posters are very effective physical l promotion devices. This poster features big font, bright & viberent colors making it very eye catching and In turn creating interest about what the billboard is promoting. -
Bad vibrations 1 million mark
Single "bad vibrations" hits 1 million views on youtube and ADTR thank fans for their support. -
Relentless posting of new singles
I've put this section here to illustrate the relentless posting on Facebook of ADTR's new album and recently released singles. (As I'm not going to put every single post on this timeline) -
Impericon Bad vibrations packaging
I recently ordered a hoodie off impericon.com and the packaging it came in was a full wrap of the "bad vibrations" artwork. Amazing out the box thinking promotion. Hundreds of people will order band merchandise from impericon.com weekly this is great for getting up the awareness of album. -
Bad vibes world tour
ADTR announce a colossal world tour featuring dates across Europe, Australia and the UK. -
ADTR feature in Rocksound interview.
In wake of their new album Jeremy speaks out about about how he was "scraping for inspiration" for the new album. He also explains the meaning behind the album based around stress and anxiety. This is both digital and physical promotion as this is a magazine article available in physical form plus digital. http://www.rocksound.tv/features/read/a-day-to-remember-our-band-will-never-be-the-same-again -
Hysteria arctical
Hysteria do a short article on ADTR's upcoming tour. Nothing to in-depth but gives readers all the information they need about how to see them. This article more acts as a subtle promotion to remind readers of tour and upcoming album. http://www.hysteriamag.com/a-day-to-remember-announce-bad-vibes-tour-with-of-mice-men/ -
Bad vibrations world tour tickets now on sale
World tour tickets are now available! Bundles are available for a limited time where you get a copy of the new album upon release, t-shirt and Gig ticket for $35. This gives more intensive to buy a ticket as for a extra $10 you also get a t-shirt and the new album. Happy days! -
Vinyl artwork release
The album artwork is a physical promotion device. It's extremely eye-catching. If you saw it in HMV you'd pick the album up just for the way it looks. The album title is big font and eye catching bright colors. The special edition also features a holographic 3rd multicolored album artwork, lenticular printing. http://giphy.com/gifs/3oz8xTJmLT46phTGeY -
Bullfight release
Another single release to keep up momentum & keep fans hungry for the full album -
It's almost time!
Facebook post to get fans hyped about how It's almost time to kick off the tour! -
Album release date announced.
An official release date for "bad vibrations" -
World tour video reminder
https://www.facebook.com/adtr/videos/10154322650748446/ Kevin and Alex post a short reminder video about their upcoming world tour. Its good to keep consistent post. -
AP front cover feature + interview
A day to remember are front cover feature in this months alt press. This is massive physical promotion being on a magazine front cover. It will be on thousands of shop shelf across the globe and even if people don't buy the magazine, being front cover feature the bands name and faces are still in the public's eye. This magazine is also available digitally. -
"We got this" single release
"We got this" is the latest and last single to be released before the full album is available. -
Instagram contest
What better way to get album sales and maximum exposer of your new album than setting up an Instagram contest. Fans must post a picture on Instagram with their new "bad vibes" album with the hashtag #badvibes contest. Fans have the chance to win a signed set-list and merchendie. -
Bad vibrations release + competition.
Its here! To celebrate the release of the album ADTR create a competition for fans to take a picture of them with their new bad vibes album Using the hashtag #Badvibes and tag @whereisADTR. For the chance to win a signed setlist, merch bundle, Viynal record + more. -
Bad vibrations first week release results.
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Bad vibrations #1 album in Australia
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Single nativity added to BBC radio 1 playlist
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Nativity half a million views on youtube
