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Ads Through Time
This thing has ads about stuff from the past that are pretty funny, except for a couple of them. They also might be a bit sexist or something, so just beware. -
Listerine Ad (How to analyze an ad, Language of adverising)
This was soon after the 19th amendment to the constitution was signed in, which, as you know, allowed women to vote. The mood of the ad made it seem that you were inferior if you didn't use their product. One of the woman appears sad in the ad because she doesn't have the attention of a man which is slightly sexist saying that that's all that a women is good for. The setting might be in an upscale house party. The item advertised is Listerine which isn't all that important to American society. -
Coke Ad (How to analyze, Language of Ads.)
Thsi ad shows a women needing to take a break from her daily house chores with a Coke. The ad gives a sense of peace even with the disaterous times that were upon them( WWII and Great Depression). The ad's taking place in a home that this women is working hard at cleaning for her man that'll return home after work. The ad is to make people jealous since they aren't as refreshed as this person. It does hit upon the idea that the only thing women have to do is be pretty and keep the house running. -
Campbell's Beef Soup Ad (How to analyze, Language of ads)
Their was a certain bias towards the maie gender when making this advertising. This is easily seen because of the giant "for men only" sign that implies it's too god for women. During this time there was still the great depression that affect many people even though the war did help slow that down. The anti-communism outlook and the lack of feminism in the rest of the 1940s was also present. The women in the ad are all in aprons, like they just came from cooking or ckeaning. The ad gives info. -
Ketchup Ad (How to analyze, language of ads)
The ad is claiming that women are so weak that they can't open a simple bottle of ketchup. The clear element in the ad is the women that is fairly attractive and the clearly labeled ketchup bottle. This ad is showing bias in that they're saying that women aren't able to be strong in any capacity. There was a growing of the fast food industry (mcDonalds) during the the fifties. Then there's the fact that the automobile industry grew as well so maybe this was reftecting the need for quick ketchup. -
Thermador ad (how to analyze, language of)
This is using the large pair of breasts on the woman, which is associated with a good thing, to compare the kitchen gear. This is objectifying the woman as only a being that's to look good to the onlookers. There was a fight for civil liberties because of the everso apparent presence about racism in the U.S. Women were looking for some of that good, ol' fashioned equality in the work force and in the economical sector. The ad was marketed towards the men because of the large bosoms that the lady -
Telephone ad (how to analyze, language of ad)
This ad is promoting the buying of a telephone to keep your women from being depraved from her necessary talking. This is biased in that weren't the only ones to use telephones in that time. Also telephones were a rather useful thing to have to stay together with the people they knew and stuff. This ad is trying to have sell these models of telephones to the reader of it by claiming that'll keep your wife happy and when she's happy you are as well. The phones don't look all that bad as well, so -
Johnnie Walker ad( how to analyze, language of)
This ad is using the attractive womens bodies to try and sell their drink. The phrase he loves her mind and then good assets somewhere along the line ( which may be referring to the women's posterior) is portraying the women as obk=jects to e owned. in the 1980s the cold war was nearing the end of it's life. There was also the back lash of the 1970's that caused the american people to take on a more conservative approach to their social, aconomic, and political dealings. I don't see how that wou -
Lingerie ad
This ad is trying to sell their product by appealing to their good characteristic of longevity. Being a company that's been around for fifty years must mean they've been doing something right. But this ad is using some people that look sorta alike with different ages to show that their product works with eveyone. The thing is that one of the models is a raher young girl and she's wearing the underwear as well. The words advertizing the product call for energizing the coming generation, (girls). -
Reebok ad
This ad is telling people that purchase the product thst they are selling (probably sports gear) that they should instead of ever skipping out on your workouts that if you are going to cheat it should be on their girlfriends. This is sexist because it's saying that men who are meant to look good, by training their body shouldn't treat women like they are an actual human being. -
Swiffer ad
This ad doesn't seem all that bad until you realize that the women being portrayed is Rosie the riveter, a WWII era figure for the feminist compaining. Her being seen here cleaning the house ,as if it was her job to do so, is very sexist. They do do a good job at making the swiffer look like it's doing the things you want it to do. Also the way it's seen in the hands of the woman is rather powerful with the steam coming from it and stuff, it almost makes you want to buy it. -
Peta ad
This one's self-explanatory rwally it is, but let's just say that it is rather sexist. The woman on the ad is being sectioned off on her body comparable to how animals are treated. This is sexist in the first place because it is treating women like literal pieces of meat because of how they made her get sectioned off like. Then she's being treated like a figurative piece of meat because of the way she is dressed up and posing in the way that she is.give the sense that they see her as something o -
Arby's Ad
This ad might seem like it's just doing something where people really want the burgers, but it's real sexist. The ad is comparing the burgers that are being covered by the hands to the breasts of a female human being. The way rhat this is sexist is that the burgers are mainly the meat they possess and since a female body part is being compare to it then that means that the woman as a whole must be a meat piece. The ad is objectifying women in all senses of the word. They're also using sex to sel -
Protein World Ad
This ad for the weight loss medicine is in a way sexist because it is having this scantily clad women ( of course it makes sense that she would be in that attire because she's to be at the beach) be the ideal body or only body for a woman that it to go to the beach. It is sorta saying that women are only good for looking good and in another way just their bodies. Does a good job in putting their word out there with the dazzling woman though. -
Doctor pepper ad
This ad is as plain as it can be sexist or biased or what have you. This is saying that only men should be enjoying the delicious goodness that is doctor pepper. They are even claiming that drinking this beverage is for men, in that it has manly calories that'll help in the future. They clearly display the product that they are selling and use big bold letters to have it really stick with ya in your mind. They are appealing to the people that are more hefty by saying the only 10 calories part. -
Bic ad for Womans day
This advert is pretty sexist in the fact that it's telling the world that only women that go through the day thinking like a man will ever be successful. Another thing they were saying with the ad was that women should try to look younger than they actually are. This is saying that they should care about their bodies to the extreme and not truly worry about their work and stuff. They did a good job in trying to seem caring of the women of the world, but it fell short because people took it the -
American Appearal Ad
Thi ad from the get go seems a bit fishy. The women in the ad has no pant's on, only a whitish shirt/blouse? and some really odd looking socks. She is also chewing gum and a phrase that's prominently displayed is the word Bubblelicious. From all this talk of bubble gum, one might think this is a bubble gum ad, but it's not it's a clothing store ad. The bubble referred to in the ad is the woman's rump. It's using the woman's body as a means to acquire more onlookers for their shops and stu
