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Keurig and The K-cup
The K-cup is invented by college roommates Peter Dragone and John Sylvan. The two founded the company "Keurig that same year. -
Foundation
The two roommates found their business called Keurig, based on the idea of brewing a single cup of coffee at a time. -
Startup business
The company hires a quality assurance manger, Dick Sweeney, to legitimize the brand. -
Caffeine Poisoning
Keurig founder John Sylvan is hospitalized after collapsing at an atm. He admits to drinking 30-40 cups of coffee a day, so his doctors diagnose him with caffeine poisoning. He reached this state by taste-testing his company's product daily. -
The B2000
The company releases its first model, the B2000 to the public. K-cups were included exclusive to the brand. -
More than just coffee
After a few years of strictly brewing coffee, Keurig expands its business model by creating new K-cups to accomodate drinkers of tea, hot chocolate etc. -
The first 40,000
Over 40,000 offices around America had Keurig's. The company planned to try to take this success to sell Keurig's to homes. -
The B100
The B100 brewer was introduced and marketed as a personal home brewer. -
The Buyout
Green Mountain Coffe Reserve(GMCR), an initial investor in the Keurig brand, buys the company for $160 million, and becomes full owner of the Keurig name. -
Billion-dollar industry
Keurig and K-cup sales are over 1.2 billion dollars in the year 2010. -
Product expansion
The Keurigvue and Rivo are introduced separately in 2012. Keurigvue offers more choices in brewing, such as temperature and brew strength, while Rivo brews espresso. -
Product expansion (cont.)
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Product recall
About 6.6 million units are recalled by Keurig because of consumer burns.
