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Product
Burbn is the project's first title when Kevin Systrom begins work on it. -
Funding
While working on Burbn, Systrom completes a US$500,000 seed investment round with Baseline Ventures and Andreessen Horowitz. -
Team
The Burbn project welcomes Mike Krieger. -
Product
Burbn is rebranded to its current name Instagram (from Systrom and Krieger) with the aim of facilitating communication through images.[4] Over 25,000 users registered on launch day, and over 100,000 in a week since launch. -
Growth
Over 1 million people have registered for Instagram. -
Product
Hashtags are added by Instagram to assist users in finding photos and one another. Instead of tagging photos with general terms like "picture," Instagram advises users to make tags that are both particular and relevant in order to draw in other users who share their interests and make their photos stand out. -
Funding
Several investors, including Benchmark Capital, Jack Dorsey, Chris Sacca via Capital fund, and Adam D'Angelo, contributed $7 million to Instagram's Series A round of fundraising.
Instagram is worth about $25 million according to the agreement. -
Growth
Instagram then gained 5 million active users per month. -
Growth
Then 10 million people started being active on Instagram each month. -
Product
The new Instagram app, version 2.0, became available for download from the iOS App Store. It features new live filters, quick tilt-shift, high-resolution images, selectable borders, one-click rotation, and an updated logo. -
Product
When Instagram was made available for the Android operating system, it supports version 2.2 "Froyo," and in less than a day, it has been downloaded more than a million times. -
Acquisitions
Instagram is purchased by Facebook for about $1 billion in cash and stock. -
Competition
A platform for sharing short videos called Vine is invented. In October of that same year, it was purchased by Twitter. -
Growth
Instagram then hit 100 million active monthly users. -
Product
Instagram then added Direct, a feature that lets users send particular person photographs directly from the app. In order to compete with messaging services like Snapchat, Instagram's main goal with the Direct feature is to increase user engagement. -
Growth
Instagram hit 200 million monthly active users. -
Growth
Instagram hit 400 million monthly active users. -
Product
Boomerang is an app that got introduced by Instagram where users can record a one-second burst of five photographs that are converted into a silent video that loops backward and forwards. -
Product
Users can now broadcast live on Instagram for up to an hour thanks to Instagram's new live video feature. On the same day, Instagram also introduced disappearing photographs and videos for the Instagram Direct feature; photos and movies transmitted through this manner vanish after a certain period of time. -
Product
Instagram adds a function that lets users publish numerous images in a single post like a slideshow. -
Product
A video network called IGTV, which Instagram announced to launch, will go up against YouTube. Now, users can publish films for a maximum of ten minutes, while creators and accounts with the larger following can upload videos for a maximum of an hour. A standalone app for IGTV was also published on the same day, along with a dedicated button in the Instagram app. -
Product
Instagram has introduced "Shops," which give users access to a digital storefront where they can purchase and sell items entirely within the app. -
Product
Instagram has introduced a new Guides tool that enables users to communicate with producers who are interested in wellness and participate in discussions around mental health. -
Product
A new business dashboard was made by Instagram to promote the production of additional content. Content producers and small business owners will be able to develop new content strategies and make smarter decisions for their brands with the aid of a new dashboard. -
Product
Users of Instagram can now like stories without sending DMs thanks to an update that Instagram released. This means that you can "like" a story-shared image or video and it won't show up on the user's DM list. Below the story itself on their viewer's list, the like notice will be displayed.