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Online campaign advertising
Online campaign advertising played a big part in the 2004 political race. Money spent on online advertising totaled $29 million. This was only 1% of political advertising. However, The internet had a large impact on the political race of '04.
http://www.marketingcharts.com/television/online-political-ad-spend-to-boom-still-dwarfed-by-tv-21425/ -
John Kerry sets a highmark
In the political race of '04 Presidential Candidate John Kerry raised over $80 million in internet donations. This is the highmark for internet fundraising at the time that is later crushed in 2008.
http://en.wikipedia.org/wiki/John_Kerry -
Youtube runs ads
At this time, Youtube runs political ads for the first time on their site. These ads became a success and were important as Youtube became a quick hit. Youtube played an important role in the 2004 Presidential race as it was a succesful way to gain support from the American people.
http://www.youtube.com -
Democrats create ActBlue
In the summer of 2004, Democrats created an online fundraising organization called ActBlue. This helps raise money for democrats and aids them in their political race of 2004.
https://secure.actblue.com/content/badges -
Bush Ads are seen on cable
During this time, George Bush purchases media rights and his ads are seen on cable T.V. This purchase allowed him rights in 50 media markets in 17 states. This helped Bush a great deal in his race for President.
http://www.usatoday.com/news/politicselections/nation/president/2004-03-29-bush-ads_x.htm
