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Technology: non-rechargableMarket: nascentCompetition: none
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Technology: non-rechargableMarket: NascentCompetition: none
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Technology: better battery
Competition: none Gaston Planté improves model with rechargeable storage battery. -
William Morrison builds the first successful electric automobile in the United States.
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Competitors: General Electric Company, Hartford Electric Technology: exchangeable battery system
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Institutional: "The Pope Manufacturing Company becomes the first large-scale American electric automobile manufacturer." (www.pbs.org)
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Thomas Edison makes it his mission to create a longer lasting battery for commercial automobiles. This gives insight to the market at the time. Namely, that people believed this was the future of the automobile market.
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28% of cars produced are electric.
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Disruptive Technology: Henry Ford introduces the Model T and the assembly line method of making cars, and steals the market
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The oil embargo creates sudden and drastic oil shortages. Car companies adapt by building smaller cars and begin to look back on electric car.
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top speed 30mpg-40mpg
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G.M. builds the EV1.
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Toyota introduces the Prius, using a hybrid technology combining electric with gas powered engines. 18,000 sold in the first year.
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All major car manufacturers now have at least one model of electric car or hybrid car. The market seems to be moving in this direction due to the price of oil, improvement of technology, and market sentiments.
Technology: 80 miles per battery, requires special plug-in Market: hesitant to adopt but first adapters are already established
Competition: Everybody is in the game.
Institutional: winds of change coming due to dwindling natural resources.
