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Creation of the Bulletin Board system ( BBS )
One of the first online communication systems that allowed users to connect via phone lines. While not a social network as we know them today, it laid the groundwork for online communication -
Launch of Six Degrees
Considered the first modern social network, Six Degrees allowed users to create profiles and add friends. Its name referenced the " six degrees of separation " theory -
Emergence of Friendster
Friendster became one of the first successful online social networks, enabling users to create profiles and connect with friends. Its popularity marked the beginning of massive insterest in social networking -
Launch of LInkedIn and MySpace
LinkedIn: Created to connect professionals and facilitate career networking, LinkedIn remains relevant in the professional field today MySpace: Allowed users to costumize profiles and share music, becoming the most popular social network before Facebook's rise -
Creation of Twitter ( actually X )
Twitter introduced the concept of microblogging, allowing users to share short messager ( called tweets ). Its focus on real-time news attracted celebrities, journalist and politicians -
Google+
Google attempted to complete in social media with Google+, but the platform never gained enough traction and was down in 2019 -
TikTok and the Rise of Short Videos
Originally launched in China as Douyin and later worldwide as TikTok, this platform specializies in short videos with effects, filters and music. Its content format has influenced many other platforms -
Advances in Artificial Intelligence ( AI ) in Social Media
Platforms like Instagram and TikTok began integrating AI tools to improve personalization, content moderation, and user experiences. Generative AI is also being used to create content automatically