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The Little Lost Child
Publishers Edward B. Marks and Joe Stern hired electrician George Thomas to help promote sales of their new song "The Little Lost Child". He used an early type of projector, called Magic Lantern, which they used to project a sequence of still images on a screen simultaneous to live performances. -
Projected Sound-film System
In 1899, a projected sound-film system known as Cinemacrophonograph or Phonorama, was revealed in Paris. The system required individuals to use earphones. This was very similar to the Kinetophone, an early development of sound-film system. -
"Talkies" and Screen Songs
The arrival of "talkies", a sound film is a motion picture with synchronized sound, may musical short films were made. Sound film system featured many bands, vocalists and dancers. Max Fleischer, an animation artist, introduced sing-alone cartoons called Screen Songs, which invited the audience to sing along to songs by "following the bouncing ball" -
Music in cartoons
In early 1930's, popular musicians were featured in cartoons performing their hit songs. they performed on camera in an live action sequence during the cartoon. -
'Soundies'
Musical films that included dance sequences were released from 1940 - 1947, which were very similar to the later music videos. 'Soundies' were 3 minute long American musical films, each containing a song, dance and/or band or orchestral. They were used in Musicals and comedy films. -
T.V. stations
Short musical films were distributed to T.V. Stations, featuring some of the most popular stars of that time. By late 50's jukeboxes made a reappearance once again. -
"Stranger in Paradise"
Tony Bennett was filmed walking along the Serpentine in Hyde Park, London, with the final clip being set to his recording of the song "Stranger in Paradise". he claims to have created the first music video and this clip was sent to the UK and US television stations, which were aired on shows, including Dick Clark's American Bandstand. -
Singalong Jubilee
For the show Singalong Jubilee, Manny Pittson began the pre-recording the music. he then went on set and started to record various clips with lip-syncing, which then he edited the audio and video together. -
Top of the Pops
Top of the Pops was a music chart television programme broadcasted every week in the United Kingdom. It started 1st January 1964 - 30th July 2006. it was originally based on the Top 20. By 1970 the Top 30 was being used and the time of the show was intended to 30 - 45 minutes. It started to be shown in colour in November 1969 due to the BBC1 upgrade -
First colour pop music video
The first colour pop music video was released in 1964. This featured the Animals "House Of The Rising Sun", which was filmed in a studio where everyone was lip syncing. -
'Help'
The Beatles released their new song 'Help'. This was filmed in colour and the title track sequence is argued to be 'one of the most prime archetypes of the modern performance-style music'. At this point, The Beatles began to make promotional clips for distribution and broadcast, mostly in the USA. this allowed them to promote their songs without making an in-person appearance. -
Vanilla Fudge - "You Keep Me Hangin' On"
vanille Fudge performed a cover of the classic Supreme hit "You Keep Me Hangin' On". The single was released in 1967 and reached 6 on the Billboard Hot 100 chart. -
David Bowe - "Ashes To Ashes"
Ashes To Ashes by David Bowe became the most expensive music video ever made. The production cost was $582,000. The video was made with stark black and white scenes. It was also filmed in multiple locations and it became one of the most iconic ever made at the time. -
MTV
MTV launched with John Lack saying "Ladies and gentlemen, rock and roll", payed over footage of the first Space Shuttle launch of Apollo 11. The television programme's purpose was to play music videos with the target audience of being teenagers and young adults. -
"Elephant Parts"
"Elephant Parts" by ex-Monkee Michael Nesmith is the first video album and Grammy winner in the category of music video. It was a comedy, which featured 5 full-length music videos. -
Social issues
In an interview, David Bowie raised the awareness of how using music videos can address social issues. He said music videos should be used as a platform for social observation and not just trying to enhance the publication image of the singer. -
Rotoscoping
Mike Patterson, the animator, used an animation method called rotoscoping in A-ha's music video: "Take On Me". This was a technique that meant the animator had to trace over live-action footage, frame by frame. He spent 16 weeks tracing the video’s 3,000 frames. His style of drawing was very lose and sketchy, which was very different. -
Short film - narrative
Michael Jackson was the first artist to come up with the concept of the short film. His music video 'Thriller' took this concept of a short film to another level. The music video was 13 minutes long and consisted of a beginning, middle and an end. -
YouTube
YouTube was founded, which is a global video sharing website. -
Resolution of video image
In March 2008, 480p image was used on YouTube. In July 2009, it then hanged to a 720p image. Then in November 2009, the image resolution was increase to 1080p. The resolution is the sharpness and size of image shown.
