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Where it all began
My name is Natalie Berg and I started the company if you can call it that back in 1971 at a market stall in Maidenhead, my parents sold fabric in this market and Reading market, so I decided to sell haberdashery and a lady was giving her stall up in Maidenhead so I took it over, I worked in that market for 14 years, trade declined and I gave it up. -
Moving On
One year later I moved from Wanstead London E.ll to Bournemouth, where we are situated now, and opened a tiny shop selling fabric and haberdashery in a new centre on Bournemouth High Street, in 1985. I was really successful and my husband decided to join me, he took my little business to what it is today, my daughter then joined us, so we are a real family business. -
Going Digital
In 2000 we got our website online and have been serving customers happily since then -
Now
We now import from all over the world, we mail order to all over the world and we have 9 retail shops. We serve CARNIVAL Cruise Liners theatrical Dept. and Air Tours, Costa Cruises, Cunard with fabric for many of their shows and many others besides.
