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Pure Soul Promotional Plan- Steph Doerfert
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COUPONS, COUPONS, COUPONS!!
"With every hot drink, a free pastry!" We do not want to upset our customers further by confusing and frusterating them with hidden conditions so we will make it a simple, yet fun promise.It says hot drink becasue we don't want to be discluding any one who drank tea, hot coca, and cider. These coupns can be found in newspapers, at major town events, (Parades, festivals, etc) and at at our shop after purchases. This will make us seem open to our cusomters wants and needs by making us relatabable -
Private date night at Pure Soul! Music and food provided. (Need not be present to win!)
For every purchase made, there will be one raffle ticket given. On each raffle ticket they will see the date of the night it will becalled, and the they will write their name and number on a tab and put it in the box to win a private date night. Then there will be a social with music and hors d'oeuvres, you can buy food if wanted. This will get customers there to buy/get raffle tickets, but also will bring in customers on the night of the ticket calling! It will make us seem exciting and fun. -
Get your free samples, here!
Hopefully by now everyone has forgotten or ogetten over the ecoli breakout. We will now have free samples of soups and sandwiches at the door to get customers thinking about how delicious and safe our food is, and we'll send coffee samples to all houses with in a 30 mi radius of us. These samples can keep our regulars interested and change the mind of our "haters." We chose the home for coffee because it gives the a chance to really think about how it. We are only gonna sample food at the shop.
