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Coupons
The coupon will show that the first 100 customers will receive a free coffee as an apology for our recent mistakes. These coupons will be distributed by an employee standing outside the cafe and handing our customers the coupons directly. This method was chosen because we don’t want people to take multiple and steal them and we want to get them to our customers right away instead of putting them in like a coupon book or newspaper. -
Coupon Plans
We will put out coupon books in our cafe for customers to grab if they want any coupons. I selected this form of promotion because it will be easily accessible for our customers and they can use them any time. This will improve the image of the restaurant because it will show that we have respect for our loyal customers. -
Incentives
We will create a trivia contest that will give the winner a free coffee and free bakery item in their next visit. This promotion will improve the image of the restaurant because it will show that we like to have a good time and make our customers feel good about coming to our restaurant. -
Traffic Builder
Our traffic builder will be that the first 100 customers will receive a free bakery item. I selected this form of promotion because it may attract more customers. This promotion will improve the image of the restaurant because it will show the respect we have for our customers. -
Product Sample
We will offer a free sample of our new drink and hope that our customers will enjoy the drink enough to buy it at its full price. These samples will be distributed in our cafe and it was chosen to be directly at our restaurant so they are easily accessible for our customers. This will improve the image of our restaurant because it will give more products for our customers to enjoy and buy.