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Start of Mountain Dew
Ally and Barney Hartman ran a bottling plant in Knoxville, and made a lithiated lemon drink mix for hard liquor. They jokingly called it "Mountain Dew" after Tennessee Mountain Moonshine. In the 1940's. -
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Mountain Dew History
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Beverage Convention
They took their prototype beverage to a convention in Gatlinburg. They met Charlie Gordan of Tri-City beverage there. -
Trademark
They filed for a trademark and ahd the label re-done by John Brichett. -
The first bottle
The first ACL bottle of Mountain Dew was made, it was a green bottle with white paint. -
First Beverage bottled
Charlie Gorden bottles teh first beverage. -
Formula Change
Bill Jones teh new owner changed the Mountain Dew formula by adding more sugar, caffine, and orange flavor. -
Pepsi takes over
Mountain Dew is sold over the the Pepsi-Cola corperation. -
Yahoo!
Mountain Dew's first campaign! "Ya-Hoo Mountain Dew. It'll tickle yore innards" -
TV ad
Ads begin to introduce Mountain Dew's new theme, "Hello, Sunshine. Hello, Mountain Dew." -
New Slogan
New slogan, "Reach for the sun. Reach for Mountain Dew." -
Diet Dew
Pepsi introduces diet Mountain Dew. -
Do the DEW
Do the DEW tagline is introduced. -
New Dews!
Release of AMP, Mountain Dew code red, and Mountain Dew code red diet. -
Some more new DEW
Release of Mountain Dew Baja Blast, Mountain Dew Livewire, and Mountain Dew Pitch Black. -
Super Cans!
Mountain Dew releases Mtn Dew Green Label bottle series one and two.