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Google launches project glass and introduces "Google glasses"
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Thrill Implementation
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K2 decides to start working on the development of "Thrill" , a game to be played via the upcoming and much awaited "Google Glasses"
Being the first to introduce a new gaming concept based on the "augmented reality" model gives Rockstar and K2 a competitive advantage. Moving early will enable K2 to be the first developper of an "augmented reality" type game. -
E3 Gaming Conference - first marketing move and first public introduction of Thrill , with a live demo of the game
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Interviews with Cnet and Gamespot websites to promote and reveal the product via internet
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Interviews and reviews of Thrill by gaming magazines (Electronic Gaming Monthly,Game Informer,Game Spot, GamePro,Game Developper Magazine)
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First ad/trailer for Thrill released throughout internet and hosted on television in Toronto, Montreal, and Vancouver
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Promoting Thrill through youtube channels by letting famous game commentators review and try the product in a video
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Second ad/trailer for Thrill with more groundbreaking images of the augmented reality environment
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Third and last ad/trailer released
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Launch of Google Glasses and launch of promotional offering: Buy Thrill before 2014 and get a free extra mission pack, worth 6.99$
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Estimated sales of 75,000 units
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Foreign entrance of Thrill making its way to the UK , available in London and Manchester
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New Mission Pack available for 6.99$ in Toronto, Vancouver, Montreal and London
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Estimated sales for the year of 300,000 units : break even should be achieved by 2015
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Estimated sales for the year of 700,000 units
