Gender Bias Advertising

  • 1930s ad

    1930s ad
    This image portrays the idea that women in the 1930s were viewed as weak, and only men were capable of doing things that required strength
  • 1940 ads

    1940 ads
    During the 1940s, men went to war and women had to step up and take over their work. Organizations like The Women’s Army Corps and Women Accepted for Volunteer Emergency Service were established as the right for women to join the U.S. Navy. The first African American woman won an Olympic gold medal and the All-American Girls Professional Baseball League was created. Women were able to participate in events they were once forbidden from.
  • 1950

    1950
    During the 1950s, women’s roles changed significantly. Due to the war, women had to take the jobs of fighting men. When they returned, women wanted to keep their jobs. They were not just working in domestic service, but had a profession and important positions.
  • 1950

    1950
    During the 1950s, women’s roles changed significantly. Due to the war, women had to take the jobs of fighting men. When they returned, women wanted to keep their jobs. They were not just working in domestic service, but had a profession and important positions.
  • 1960

    1960
    During the 1960s, sexism became more of a legal issue than a social one. Everyone was fighting for their rights during this time. The Civil Rights Act passed, banning discrimination due to color, race, religion, national origin, and sex. The Equal Pay Act was also passed, prohibiting sexual discrimination. Men could no longer get away with treating women poorly because they had the same rights as them. Some may not have liked it, but everyone was finally becoming equal.
  • 1970

    1970
    During the 1970 women were being accepted more and more each day. They were giving more privileges such as better academics, they could play more sports and more of them were accepted into schools/ medical schools. The Title IX law was passed, which stopped sex discrimination in schools.
  • 1980

    1980
    During the 1980s, important individual woman were making their mark in history. Sally Ride becomes the first U.S. woman in space as well. Geraldine Ferraro became the first woman nominated by a major political party to run for the vice president of the U.S. Furthermore.
  • 1990

    1990
    During the 1990s, the World Wide Web was created, sparking the Internet revolution. The U.S. Department of Labor established the Glass Ceiling Commission so that no qualified woman would be blocked from advancements in the workplace.
  • Respect

    Respect
    During the 2000, Women are seen more equal to men as they have obtain plenty of laws and privileges that protected them against certain acts.
  • 2010

    2010
    During 2010 women are seen pretty much equal as men, but stereotypes still come up here and there, phrases like "women should be in the kitchen" still occurs.