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Creation
The year the Brooklyn dodgers were established as a major league baseball team -
Period: to
Baseball Dodgers
Sports and sports marketing and the effects of the outside world -
play or fight
This was when the option for players to go to war now and come back and play later was given -
Mickey Owen world series fumble
Catcher Mickey Owen drops pitch that costs them the entire world series. -
the conclusion of world war 2
The popularity of the Brooklyn Dodgers remained relevant during the war -
Breaking barriers
The first African American in the major leagues, Jackie Robinson of the Brooklyn Dodgers -
Moving the team to LA / Civil Rights Movement
The effect or lack there was on the Dodgers in general with what they needed to do -
A Whole New Blue
The brand new advertising slogan and campaign for the Los Angeles Dodgers -
We Love LA
The new and improved marketing campaign -
Covid 19
Modern-day issues still around for major sports and the Dodgers in particular