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History Of Pepsi
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Pepsi-Cola Founding
Caleb Bradham changes name from Brad's drink to Pepsi-Cola -
Pepsi Tradmark in US
Bradham filed an application to the U.S Patent office for the Pepsi-Cola trademark. -
Pepsi New Logo
First Logo change since its inception in 1898 -
Another Logo Change
Pepsi undergoes another logo change accompanied with a new slogan, "The Original Pure Food Drink." -
New Slogan
Creates a slogan that appeals to customers; "Drink Pepsi-Cola. It will satisfy you." -
Large Financial Loss
The sugar market collapse led Pepsi to suffer enormous financial losses. Bradham borrowed money and sells assets and stock shares. -
Pepsi Goes Bankrupt
Craven Holding Corporation buys its assets for $30,000 -
Loft Buys Pepsi
Candy Company Loft, Inc. buys Pepsi-Cola -
Death of Bradham
Owner, Caleb Bradham dies -
The Red, White, and Blue
Pepsi changed its logo during the events of World War II to show support to the war effort -
Bottle Cap Logo
New Logo has a bottle cap with a tag line, "Bigger Drink, Better Taste." -
Newer Slogan
The slogan "Why Take Less When Pepsi's Best?" appears/ -
1950 Logo Change
Pepsi decided to improve the colors in this logos with a new logo in 1950 -
1962 Logo
They changed the logo once again looking to make the actual lettering look larger to attract attention -
Diet Pepsi
Pepsi introduces Diet Pepsi as a healthier alternative with less calories for more weight conscious people with a sweet tooth -
Mountain Dew
Pepsi bought the regional brand Mountain Dew -
1973 Logo Change
They decided to go with a more colorful logo that better appeals to the eye in 1973 -
1991 Logo Change
They decided with a more complex logo to make it more memorable and recognizable -
Star Wars Partnership
Lucasfilm and Pepsi shake hands on a long-term partnership for the Star Wars Trilogy films -
1998 Logo Change
Pepsi decided to go with a more modern logo with a 3D logo in 1998 -
NFL Sponsorship
Pepsi became the National Football League's Official Soft Drink Sponsor -
2003 Logo Change
Pepsi decided to go with a more eye-popping to go along with a new modern vibes and to make it really appealing -
Pepsi Edge
They introduced a new brand with the same taste but half the sugar, carbs and calories of normal colas. -
Today's Logo
Pepsi simplified its logo to make it more memorable to draw/replicate and bring it back to its older roots.
