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The first music video
Although there is a lot of controversy concerning the first music video, it is largely believed that it was Bohemian Rhapsody by Queen. This was a quite futuristic and quirky video, where Queen was able to present an interesting song that would pave the way for future music videos. This video did not have as high quality technology available at that time compared to today, thus explaining why the effects used are not very technical. The music tastes then were different to those that exist today. -
Michael Jackson Thriller
This video was a revolutionary one, as it was made as more of a film than a music video. John Landis, a famous producer and director of films such as The Blues Brothers and An American Werewolf in London, agreed to do it, as long as it would be a short film. Thus, the iconic 13 minute film was created, with its renowned cinematography and artistic methods. It cost a massive $500,000 to make. It premiered on MTV at midnight, and people stayed up to watch and be a part of this phenomenal event. -
Britney Spears ...Baby One More Time
This video was one that people still hold in high regard. The director, Nigel Dick, wanted a video where Spears would be a sort of 'cartoon superhero,' to appeal to a younger audience, thus reflecting music tastes at the time. It was instead filmed at Venice High School, with Britney allegedly coming up with the school format. She was only 16 at the time, but the video was an important point in Spears' career. The video makers had more technology available to them at this time compared to before -
Period: to
2000s
The 2000s was a time period in which all types of music genres were able to create music videos that reflected their music. As more music channels evolved, alongside the growth of internet services such as You Tube, artists were embracing the technological proliferation, and using it to popularise themselves. Technology to actually make videos has also really developed. People also were developing more specific and 'advanced' music tastes that were very different from previous decades. -
Lady Gaga Bad Romance
Lady Gaga is a world renowned artist and she was part of a quirky video, where her outlandish personality can be seen. It was directed by Francis Lawrence, who has worked on other music videos by artists like OK Go and Britney Spears. It is an important video as it takes inspiration from other genres of music, thus fitting the evolved music tastes at that time. She also manages to fuse the narrative and performance together in an interesting way, partially due the range of technology available. -
Pharrell Williams Happy
This video very iconic was the first 24 hour music video to be made. It was released for Despicable Me 2, and the video played a huge role in the film, as well as Pharrell's popularity. The 24 hour video plays the song on loop, and had performers, alongside famous cameos, singing and dancing along. The 400 performers each had just a single take, so had to ensure that they got it right. Technology played a huge role in letting this happen, as there were more available than ever before.
