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Beginning of Uniqlo.
Tadashoi Yani Founded Uniqlo with a single store in Hiroshima. -
Period: to
Growth of Uniqlo.
Uniqlo grew quickly in Japan. -
Many stores.
It had over 300 stores. -
UK.
Yani decided on global expasion. It started with stores in the UK. -
Problems in UK.
The stores in UK were too small and in the suburbs of cities. Yani decided to close the most of the stores. -
New strategy.
Yani changed the strategy. That was to open large stores in major cities around the world. -
Uniqlo's relaunch.
The relaunch of Uniqlo began with the opening of a flagship store in New York. -
Period: to
More Stores. Flagship in London and Paris
The number of Internacional stores went up from 54 to 92, including flagship stores in London and Paris. -
Asia: Key market for Uniqlo
The company had 26 stores across Asia. -
New designer.
Yani hired the German designer Jil Sander. Her role was to desing a collection and to be the creative consultant for the company. -
The new collection on sale
The collection went on sale in selected stores. Uniqlo made profits of ¥49.8 bn. -
Uniqlo increased in Asia
Stores in Asia increased to 64, including a flagship store in Shanghai. -
Period: to
Uniqlo Objetives
Yani's plan is for another 500 stores, mainly in china. Yani also aims to introduce Uniqlo stores in the fast-growing Indian and Brazilian markets.
