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4th generation
The Corolla series reached production total of 10 million units in March 1983. This milestone was achieved in a mere 16 years and four months since the first generation Corolla was released. This was the first such success for a single model series in Japan and was a brilliant feat in the world as well, following the Ford Model T, the Chevrolet and the Volkswagen Beetle. Furthermore, the record pace of 16 years and four months to break the 10 million mark was the quickest ever for a vehicle prod -
1963 - 1974 2nd generation
The second generation, the All New Corolla, was introduced to the market in 1970. This was about the time when customers began to develop discerning tastes after the sensational appearance of the first generation Corolla. -
1971 - 1979 3rd generation
"This Corolla is the ultimate family car." As stated by Shirou Sasaki, Development leader, the third generation Corolla was introduced with safety and comfort features equivalent to that of higher grade vehicles, while maintaining the most important aspect of family cars — a high level of economic efficiency. This new model cleared the strict emission standards for environmental pollution, which had become a social problem on a global scale, and became a Corolla that made the world acknowledge i -
1974 - 1983
In March 1979, the fourth generation Corolla was introduced on the market. Around this time, Japan's economy was recovering from the oil shock*1, and with the background of material abundance, a trend was developing with focus on improving quality of life. As this occurred, user needs diversified, and economic efficiency was demanded from passenger cars. Because of this, the Corolla was reborn as a luxurious family car with superior overall performance to meet diverse user needs. -
5th genration 1974 - 1983
The fifth generation Corolla was introduced on the market in May 1983, two months after the production total of Corollas reached the 10 million vehicles mark. Japan at that time was seeking a richer lifestyle, and preferences for high grade products were born. -
7th generation
The seventh generation Corolla was developed by carefully pursuing the fundamental performances of driving, turning and stopping, and dramatic improvements were made to every aspect. This seventh generation Corolla debuted in June 1991 with the catchphrase "Big and Safety." However, in 1991, the booming economy of Japan began to take a downward turn, and this impacted new car sales throughout the country. -
6th generation
In May 1987, the Corolla evolved into its sixth generation model. The catchphrase used in advertisements at that time was: "A new tale in Japanese vehicles has begun. The birth of the all new Corolla, a new grade Toyota sedan." -
The !st generation
This 1st toyota corolla was one of he first toyota cars met for everyone with the 1996'sAfter joining Toyota Motor Corporation in 1946, Hasegawa was involved in truck and bus design and in the development of the Crown. His post in 1962 when the Corolla concept was conceived was that of Chief Engineer of the Publica. In 1967, the year after the first generation Corolla was released, Hasegawa assumed the office of Assistant General Manager of the Product Planning Division, responsible for managin -
9th generation
n 2000, new car sales in Japan were continuing to fall due to the continued sluggish economy, and each automotive manufacturer faced concerns about the inability to sell their cars. In the midst of these conditions, the ninth generation Corolla was born and marketed with the catchphrase "New Century Value." -
10th generation
Forty years have passed since the first generation Corolla was introduced in 1966. Each generation, the Corolla made use of new concepts and technologies required by that generation; it was at the forefront of Toyota's history and its motorization — and now it is in its tenth generation. The first thought about developing this 10th generation Corolla was the need to think from a global point of view and on a global scale. -
11th generation
Forty years have passed since the first generation Corolla was introduced in 1966. Each generation, the Corolla made use of new concepts and technologies required by that generation; it was at the forefront of Toyota's history and its motorization — and now it is in its tenth generation. The first thought about developing this 10th generation Corolla was the need to think from a global point of view and on a global scale. -
1974 - 1983 5th generation
1974 - 1983 The fifth generation Corolla was introduced on the market in May 1983, two months after the production total of Corollas reached the 10 million vehicles mark. Japan at that time was seeking a richer lifestyle, and preferences for high grade products were born -
eighth generation
The eighth generation Corolla appeared on the market in May 1995 during a time when Japan was facing a sluggish economy, and strong considerations were being sought for the environment and economic efficiency. The Corolla — which with every generation had been developed as the best compact car for balancing harmony with the society and its members — was developed this time with just the right size and a high level of quality.
