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First hitting the market
Doublemint was introduced as the third Wrigley brand, joining Wrigley's Spearmint® and Juicy Fruit® in the Wrigley brand family. The unique double distillation process for the mint in Doublemint was the source of the brand's name. -
Advertising debut
The Doublemint Twins concept makes its advertising debut. Since then, the Doublemint twins have been part of one of the most successful and long lasting advertising campaigns ever created. In the early days of the campaign, one Wrigley-sponsored radio program featured double piano players, double violinists and double talking comedians. The distinctive billboard campaigns created in the late 1930s by Wrigley art director Otis Shepard fixed the Doublemint twin concept in the American imaginat -
First Set of Twins
The first set of twins appears in Doublemint television advertising. -
Launch of slim pack
Launch of Slim Pack. This gave the company more back bone because the slim pack was more cheaper and could fit in your pocket. -
Launch of slime 3 pack
Launch of slim 3 pack, which was a good idean because you get more for what you pay.
